Tools the big guys on Twitter use to create so much volume

If you’re on Twitter, you no doubt find yourself sometimes saying, “How do people like Guy Kawasaki, Chris Brogan, and the rest of those big guys tweet so much about so many different things?” [NOTE: I'm not claiming that any of these folks actually use these, but I do know some bigtime twitterati who do.]
tweetlater
Here’s how:
1. They use tools like Twitterfeed to broadcast their blog posts.
2. They use tweet schedulers like Tweetlater to schedule tweets in advance. They spend some time every morning… or maybe just once or twice on the weekends… and they go through and schedule tweets with links to interesting posts, reminders about some of their older posts they want to drive traffic to, etc. Some of their scheduled tweets are set up just to incite people to @ reply, retweet, or generally talk.
3. They cotweet. Cotweet allows a group of people to all tweet in one account. It even has some fancy features where you can assign tweets to one of the contributors, so that they will see it and be able to respond when they log in.

Think about it. Twitterfeed is automated, but how is having an assistant use Tweetlater and Cotweet on your behalf different from having an assistant answer your email in your name?

I don’t use this stuff, but you can well imagine that, if you were as busy as these guys are, you might need to if you wanted to still do your job and keep up the image of being a Twitter rock star.

Is that wrong? Does it make Twitter less interactive or genuine? Or, is that just a smart move on their parts?

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  • http://www.livecrunch.com LiveCrunch

    It's not the tools it's their profiles before that , I mean people that are engaged with techy audience for 10 years and know lots of people online, all they really have to do is click invite button and invite 5000-10000 people once you get that many u know the rest of it it's up to them how they are tweeting, Chris Brogan even tho he has well over 50K followers /following he takes time to answer and replay to most of them, where some people with 10x less followers don.t (its called socializing).

    But then again Bobbi Billard who is xxx girl , has 1.3 million friends on MySpace yet only 3.500 followers , why? I don't know!

  • http://www.kramerkreations.com Kort

    Food for thought Eric, thanks!

  • http://www.twitter.com/davidcrandall David

    I don't mind when people use these apps for Twitter, what bugs me is when they use them to create a constant flow of Twit-spam. There are a few people I have followed because they have some value in their updates, but because of the sheer volume of Twits…I have un-followed them. I don't have time to read 20 updates from one person; it just seems to lose it's value for me. Plus, I think it totally loses the personal touch at that point.

    However, for those that use these tools and still stay within a reasonably believable number of updates, I think they are great tools. It's finding the balance that I think is difficult.

  • http://twitter.com/kashaziz Kashif

    I used twitterfeed to submit my blog posts to Twitterati as I have number of blogs running and its not possible for me to manually do this. I personally feel its not a bad thing to do :)

  • http://www.ericpratum.com Eric Pratum

    Very good point. Some people are interesting regardless of how interactive they are, and I would definitely give it to Guy & Chris that they are very engaging. I have been surprised many times about getting @ replies from Guy.

    Thanks for the comment :-)

  • http://www.ericpratum.com Eric Pratum

    Thanks, Kort. And, thanks for interacting so much here and on Twitter. :-)

  • http://factor77.tv Jared O'Toole

    I can't say it is wrong. The tools are there for the taking. Most of that stuff isn't that bad. The only bad thing i would say about tweetlater is if you spend 1hr a week lining all your tweets up. Then you never look back to see @replies or add in some current news.

    But overall they just make people more efficient.

  • http://Under30CEO.com Jared O'Toole

    I can't say it is wrong. The tools are there for the taking. Most of that stuff isn't that bad. The only bad thing i would say about tweetlater is if you spend 1hr a week lining all your tweets up. Then you never look back to see @replies or add in some current news.

    But overall they just make people more efficient.

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