Know your cost centers

Courtesy of lumaxart

Courtesy of lumaxart

It seems like everyone in social media wants to tell you that you need to be a content producer, that you need to take the time to reach out and demonstrate value, that you need to have a blog, a twitter account, a Linkedin profile, a Facebook account, etc, etc, etc.

Those are all fine and dandy… if you have the time and money to manage them well. Honestly, running a blog takes a lot of time. So does Twittering effectively. If you don’t believe me, check out Tweetwasters to see how much time you’ve spent twittering ( found with the help of @martinwedgwood , @dorondinovitzer , & @clarocada ). And, all of us know Facebook addicts, right? All of that time spent blogging, twittering, facebooking, etc has to come from somewhere.

On top of the time spent trying to really do these things well, it costs money to run a good blog. Yes, it can be argued that you can run a successful, free blog on blogspot.com or wordpress.com, but really, how many of those have you seen? The best bloggers pay for hosting, images, and more. That costs money.

If you have an unrelated day job and aspire to leverage new media for your career (or life), you might be able to do it, but if you follow the generic advice that you need to be everywhere, you’ll either do such a poor job that no one will pay attention or you’ll spend so much time on it when you should be doing other things that your boss, spouse, friends, and family members will be unhappy with you.

What am I trying to say? Know what you’re getting into before you heed the too often repeated “be a content producer” call.

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  • http://www.flashpointsocialmedia.com Andy

    Ahh, but that’s why companies outsource social media to people like us :-) . This is actually a big objection I run into when prospecting for clients “Well, why do I want to pay you when I can do all this for free on my own?” as you point out: time, money and knowledge. Creating content that people are going to actually like is a challenge and many companies do it incorrectly. For example, when I walk into most companies that need help with their social media, they may have a blog, but it’s advertising sales or giving really great reviews of their own products…

  • http://www.flashpointsocialmedia.com Andy

    Ahh, but that’s why companies outsource social media to people like us :-) . This is actually a big objection I run into when prospecting for clients “Well, why do I want to pay you when I can do all this for free on my own?” as you point out: time, money and knowledge. Creating content that people are going to actually like is a challenge and many companies do it incorrectly. For example, when I walk into most companies that need help with their social media, they may have a blog, but it’s advertising sales or giving really great reviews of their own products…

  • http://zreflections.blogspot.com Zack

    I just started so I am still using Blogger but I know what you mean. Wow, I really don’t want to know how much time I have spent on Twitter.

    Thanks for the article.

  • http://zreflections.blogspot.com Zack

    I just started so I am still using Blogger but I know what you mean. Wow, I really don’t want to know how much time I have spent on Twitter.

    Thanks for the article.

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