Just last week, I accepted a position as Associate Director of Digital Marketing and Analysis at a marketing firm in Atlanta. This unfortunately means that I will be leaving Spring Creek Group. I've loved working there and have honestly been very lucky to learn and grow as much as I have. I… Read More

Back when the term "social media" wasn't even the germ of a thought, 5-10 years ago: Average Joe: "So, what do you do?" You: "I market in emerging online channels." Average Joe: "Oh, so you're a marketer."

When only the in folks knew it was called social media, 3-5 years ago: "So, what do you do?" "I work in social media." "Huh?" "Online marketing."

When the broader internet… Read More

1. The people who get in first see the most benefits. The people who join later are lucky to get 10% of that. 2. One of your friends starts raving about how awesome Amway or MySpace or Twitter is, but you just can't believe it's as great as s/he says. 3. A small group of your friends keep telling you that you HAVE TO get in on it because it's the next big thing. 4. They tell you that the key to success… Read More