Is there a single social media benchmark number out there that someone can say really matters?

Feedburner will tell you how many people subscribe to your blog, but not how many actually read it.

Tweetburner can show you how many people click on your links, but not what they think about them.

Twitter Grader and Twinfluence pump out numbers… Read More

I often find it amusing and somewhat baffling when people tell me they cannot see the value of being on Linkedin, Facebook, Twitter, having a blog, etc. I get this from friends, coworkers, and new acquaintances.

I try to explain that I understand that it seems foreign and that being involved in social networks and interactive media might not be relevant to some people, but honestly, when the president of… Read More

What is all this social media and online marketing doing for you or your company? You don't have to participate in social media, but when it comes times to search for a job, sell your next product, find help with a difficult project, where will you turn?  Personally, when I want a connection in a certain business, I find difficult to Google for something like that.  It a lot easier to tweet… Read More