So, your company wants to start a blog?

You're saying, "Awesome. I'll finally get to do something fun," but before you jump right in, let's make sure you get a few things straight.

TYPE OF BLOG - Determine well in advance what type of blog you will be running. I find that the best company blogs are about the people… Read More

Everyone is screaming about you needing to camp on Facebook tonight so that you can grab your very own vanity URL because this will somehow change your life, business, game, whatever.

Step back though for a second and think about it. Facebook is currently very important in the small world of social media marketing, social networking, etc. And, having a vanity URL will make it easier to share your profile with your contacts as a vanity URL is much shorter than what they currently… Read More

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