In the Fall of 2011, I gave a presentation to the Association of Gospel Rescue Mission’s Midwest Conference. This presentation is based largely on a presentation that Todd Baker was supposed to give, but he was not able to be…
Near on 2 years ago, I presented with Todd Baker at the Association of Fundraising Professionals Conference in Baltimore. Sorry that these slides are not annotated. I didn’t get into that until later.
AFP 2010 DNA of Online Marketing
View…
<rant>
Powerpoint is a tool. Syringes and needles are tools. Hammers are tools.
Marketing is not a tool. Medicine is not a tool. Construction is not a tool. They are areas of expertise.
But marketers that insist on using Powerpoint…
If you’ve ever built an online campaign, you’ll know how difficult it can be to find the best tools for the job… different tools from what you are accustomed to using, because every project necessitates a slightly altered approach from…
