I'm in my second month in Atlanta and my second month as Associate Director of Digital Strategy and Analysis at Grizzard Communications Group, the US' leading direct response marketing firm for nonprofit fundraising. Take a look at the website if you like.

This week, I will be lucky enough to attend the NTEN Nonprofit Technology Conference here in Atlanta and then also the Read More

NOTE: Twitter is not for sending ads. I was asked the other day how someone could set it up to broadcast ads across the web cheaply. That was definitely a "you just don't get it" or "you have the completely wrong idea" moment.

Twitter is covered in hype, filled with spam, and generally used poorly. That being said, there are a number of companies rising above the junk and succeeding: Read More

Facebook and Twitter are the two most-overhyped social media channels for business. Not every company, product, celebrity, or child not-stuck-in-a-hot-air-balloon needs a Facebook fan page. However, there are many instances in which they are valuable for the right companies.

… Read More