NOTE: Twitter is not for sending ads. I was asked the other day how someone could set it up to broadcast ads across the web cheaply. That was definitely a "you just don't get it" or "you have the completely wrong idea" moment.

Twitter is covered in hype, filled with spam, and generally used poorly. That being said, there are a number of companies rising above the junk and succeeding: Read More

Facebook and Twitter are the two most-overhyped social media channels for business. Not every company, product, celebrity, or child not-stuck-in-a-hot-air-balloon needs a Facebook fan page. However, there are many instances in which they are valuable for the right companies.

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So, your company wants to start a blog?

You're saying, "Awesome. I'll finally get to do something fun," but before you jump right in, let's make sure you get a few things straight.

TYPE OF BLOG - Determine well in advance what type of blog you will be running. I find that the best company blogs are about the people… Read More