NOTE
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Twitter is not for sending ads. I was asked the other day how someone could set it up to broadcast ads across the web cheaply. That was definitely a "you just don't get it" or "you have the completely wrong idea" moment.
Twitter is covered in hype, filled with spam, and generally used poorly. That being said, there are a number of companies rising above the junk and succeeding:
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Facebook and Twitter are the two most-overhyped social media channels for business. Not every company, product, celebrity, or
needs a Facebook fan page. However, there are many instances in which they are valuable for the right companies.