Archive for the ‘social media’ Category

Customer Service: Sandals Resorts vs Men’s Wearhouse

Monday, August 30th, 2010
I want to put it out there that I believe you can tell everything about a company's customer service and customer service philosophy just by looking at its Twitter account or Facebook fan page.
  • You may have noticed my last post about our Sandals Emerald Bay honeymoon. When we first called Sandals Emerald bay and Sandals Resorts to tell them that money had been stolen from my wife while we were at their spa, I checked their online presences to see if I could also deal with someone there. This is what I found.… Read More

Ditch the paper resume

Tuesday, July 6th, 2010
I hate to put it in such bold terms, but the paper resume is dying. It's vestigial and will hang around for a long time being mostly symbolic, but it's becoming irrelevant.
And, it's not just dying among online marketers or "young people." Think about the last time a paper resume got you an interview, landed you a job, etc.
For my current job and at my last job, I either learned about the position through Twitter, met someone influential at the company through online channels (read: not through just applying online), or made the most influential case for myself pre-interview online with Read More

Personal vs Career Brand: Why I Switched

Monday, June 21st, 2010
Recently, I read a post by Jeremiah Owyang about Personal vs Career brands. He said that he sees there being a difference between a personal brand (the focus on ME) and a career brand (still from me, but the focus on WE). His post came out at just about the same time that I had had a mind shift around my own branding.
No longer do I see my individual brand as having to be separate from that of my employer's. Previously, if I wanted to work on my brand, it was for me alone.… Read More