Archive for the ‘Lessons’ Category

Are you obligated to disrupt someone else’s thinking?

Tuesday, July 20th, 2010
All the time, we talk to people with opinions vastly different from ours.
  • Whether you believe the only healthy diet is Atkin's, there is no higher power, red states all the way, or the only smart way to improve your standing in life is through personal branding, you no doubt have a few strongly differing opinions from that person you just talked to. But, where do you draw the line between making those differences an issue or not?
The old thought process was that you should give people as few chances to dislike you as possible.
  • Stick to only the kernel of your idea and nothing superfluous.… Read More

So, you want to start your Twitter presence

Wednesday, October 21st, 2009
twitNOTE: Twitter is not for sending ads. I was asked the other day how someone could set it up to broadcast ads across the web cheaply. That was definitely a "you just don't get it" or "you have the completely wrong idea" moment.
Twitter is covered in hype, filled with spam, and generally used poorly. That being said, there are a number of companies rising above the junk and succeeding: Read More

So, you want to start your blog

Monday, October 5th, 2009
BloggingForDummiesSo, your company wants to start a blog?
You're saying, "Awesome. I'll finally get to do something fun," but before you jump right in, let's make sure you get a few things straight.
TYPE OF BLOG - Determine well in advance what type of blog you will be running. I find that the best company blogs are about the people… Read More