Archive for the ‘Appearance’ Category

Ditch the paper resume

Tuesday, July 6th, 2010
I hate to put it in such bold terms, but the paper resume is dying. It's vestigial and will hang around for a long time being mostly symbolic, but it's becoming irrelevant.
And, it's not just dying among online marketers or "young people." Think about the last time a paper resume got you an interview, landed you a job, etc.
For my current job and at my last job, I either learned about the position through Twitter, met someone influential at the company through online channels (read: not through just applying online), or made the most influential case for myself pre-interview online with Read More

Influencing brand perception – Ford

Tuesday, July 14th, 2009
bullhornFull Disclosure: I wrote this post on the topic of 'Ford in 2010' in hopes of being selected to participate in the Ford 2010 Model Year Drive Event.
Prior to being contacted about test driving a Ford… Read More

Auto Review: The 2010 #Ford Fusion Hybrid

Tuesday, June 16th, 2009
Some of you might remember from "I’m getting a Fusion Hybrid" and "Good Social Media Idea or Bad?" that I was contacted a while back about participating in a test drive program for Ford.
If you've ever heard me talk about cars, you'll know that I know very little about them, but that doesn't mean that I wouldn't be interested in taking part in such a program... especially one that ties in social media.
… Read More