Comments on: I’m worried about starting too quickly http://ericpratum.com/2010/09/14/im-worried-about-starting-too-quickly/ Eric's musings on bettering your brand perception Sun, 19 Sep 2010 13:30:00 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Eric Pratum http://ericpratum.com/2010/09/14/im-worried-about-starting-too-quickly/comment-page-1/#comment-4494 Eric Pratum Wed, 15 Sep 2010 17:13:00 +0000 http://ericpratum.com/?p=1437#comment-4494 Good point, Marcus. To further elaborate on this, I would say that consultants, who start too quickly, are likely to sell their services to people, who can't really use them...such as the industries you address where Twitter, FB, etc might not be valuable. And, if the people hiring these consultants get into this too quickly without doing their due diligence, they're likely to buy something they can't really use. The ironic thing, that isn't lost on me here, is that, despite the fact that I can list off a bunch of places that I've worked in this field, I doubt a stranger could get any more of a confident feel for if I might be what they need than if, say, another consultant, who has a slick website but has only been at it for 3 months, is right for them. The same would go for an agency, a pool/spa company that claims to have the best stuff ;-) , etc. All in all, whether in SEO or any other field, I guess I'm just thinking it's best if we all keep our salesmanship realistic and don't use too much hyperbole ;-) Good point, Marcus. To further elaborate on this, I would say that consultants, who start too quickly, are likely to sell their services to people, who can’t really use them…such as the industries you address where Twitter, FB, etc might not be valuable. And, if the people hiring these consultants get into this too quickly without doing their due diligence, they’re likely to buy something they can’t really use.

The ironic thing, that isn’t lost on me here, is that, despite the fact that I can list off a bunch of places that I’ve worked in this field, I doubt a stranger could get any more of a confident feel for if I might be what they need than if, say, another consultant, who has a slick website but has only been at it for 3 months, is right for them. The same would go for an agency, a pool/spa company that claims to have the best stuff ;-) , etc.

All in all, whether in SEO or any other field, I guess I’m just thinking it’s best if we all keep our salesmanship realistic and don’t use too much hyperbole ;-)

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By: Marcus Sheridan http://ericpratum.com/2010/09/14/im-worried-about-starting-too-quickly/comment-page-1/#comment-4493 Marcus Sheridan Wed, 15 Sep 2010 13:48:00 +0000 http://ericpratum.com/?p=1437#comment-4493 Really interesting point here Pratum-- yeah, I do think too often social media 'gurus' talk in more nebulous forms and not with concrete results as an SEO does, and is expected to do for that matter. I think there is one big difference between the two though, if I can just throw this in, and that is the fact that SEO is incredibly valuable in any industry, field, etc. On the other hand, there are simply some industries where a huge investment in FB, or twitter, just won't produce enough fruit. Anyway, just my thoughts but very good points brought up here Pratum. Really interesting point here Pratum– yeah, I do think too often social media ‘gurus’ talk in more nebulous forms and not with concrete results as an SEO does, and is expected to do for that matter. I think there is one big difference between the two though, if I can just throw this in, and that is the fact that SEO is incredibly valuable in any industry, field, etc. On the other hand, there are simply some industries where a huge investment in FB, or twitter, just won’t produce enough fruit.

Anyway, just my thoughts but very good points brought up here Pratum.

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