Blogging’s diminishing returns & Why you should still have one
What will you get out of it? What you put into it. . . maybe more if you’re lucky.
Will you become internet famous if you do a really good job? Probably not.
Why? If you surf on over to news aggregators or blog lists like Reddit, Digg, Yahoo Buzz, Alltop, or Technorati, how many blogs do you find with real, substantive content? Not many, right? The blog market, if you can call it that, is saturated both with fountains of knowledge, art, hilarity, etc and with crap.
Your chance to make your name in blogging pretty much passed when the term blogging first started to hint at becoming a household word. When was that? Two years ago? Maybe three?
Not every niche has been carved out in blogging, but nearly every exploitable one has. So, where does this leave you, the person looking to make a name for himself, the guy (or girl) that wants to advertise, connect, network, and demonstrate value to potential employers or clients, the company that wants to interact with its users or just be seen as hip, or the person that simply wants to express himself?
In this day and age, it’s still a good idea to have a blog if you want to do any of those things. Your only readers might be people that are specifically looking for you, but if that’s a potential employer with a spectacular job offer, does it really matter whether you’re internet famous with 10,000 pageviews/day versus an unknown with 5 pageviews/day? No. What matters is the quality of the content.
I like to read Where is Bob. I’m sure that it does not get a ton of visits/day, but it’s hilarious, so who cares?!
I visit The Eastside Life every day. Who goes there? Mostly, I assume, it’s a tiny percentage of people that live in Seattle’s eastside.
Does it matter to the people that run those blogs how many people look at them? Probably not.
The important thing is that the right people look at them, because for you, creating quality content and having the right person find it could be the difference between getting and missing your next big break.
Have questions about starting your own blog? Email me. Or, better yet, tweet me.
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Tags: Alltop, digg, internet famous, reddit, starting a blog, technorati, The Eastside Life, Where is Bob, yahoo buzz


