Be Proactive, Contribute, & Differentiate Yourself

Even at Avis they have lots of cameras

Even at Avis they have lots of cameras

Have you ever noticed how many cameras there are out there? Inside banks, on traffic lights, in cell phones, on the noses of planes, in various types of satellites, etc.

With the potential lack of control this creates for each of us, it is important to be proactive about controlling and planning for what people will see about you. Just this morning, I received an email from a man running for a still-too-close-to-call seat in the House of Representatives. He said that his opponents pulled embarrassing pictures from his friends’ Facebook and Flickr accounts and then used them in their ads.

How did he respond? He created enough quality content (speeches, pamphlets, emails, etc) that his positive information drowned out the negative information of his opponents in the minds of many voters. Being the challenger, the burden was on him to show that he was better qualified than the incumbent, and he said that the race would likely not have even been close if he hadn’t taken control of his public image and created the quality content that made the negatives seem irrelevant.

What do you do to control differentiate yourself and take control? If your employer were to google you, would a public forum rant, your Myspace profile or a questionable pic in the images section pop up first? Or, would it be your blog, your Linkedin answers, your mentions in the local paper, and all of your contributions to the activities and areas you are interested in?

Personally, I look at people like Jacob Morgan and Chris Brogan as great examplesfor how to contribute and differentiate myself.

What do you do?

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  • http://www.optimumself.com SimpleMeditationTechniques

    I enjoyed your writing style and I’ve added this blog to my RSS reader; keep up the good work!

  • http://www.optimumself.com SimpleMeditationTechniques

    I enjoyed your writing style and I’ve added this blog to my RSS reader; keep up the good work!

  • http://www.grizzard.com/author/epratum/ Eric Pratum

    Thank you very much. I will try to keep it interesting. If I fail though, please let me know. ;-)

  • http://ericpratum.com Eric Pratum

    Thank you very much. I will try to keep it interesting. If I fail though, please let me know. ;-)

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