In the Fall of 2011, I gave a presentation to the Association of Gospel Rescue Mission’s Midwest Conference. This presentation is based largely on a presentation that Todd Baker was supposed to give, but he was not able to be…
Near on 2 years ago, I presented with Todd Baker at the Association of Fundraising Professionals Conference in Baltimore. Sorry that these slides are not annotated. I didn’t get into that until later.
AFP 2010 DNA of Online Marketing
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“Get in shape” is a bad new years resolution because:
It’s poorly defined. What do you consider “getting in shape”? Is it losing weight, increasing your running pace, prepping for a gun show, something else?
There’s no real goal. At…
My new years resolution this year was to run 2.5 miles everyday, with two exceptions – riding at least 20 miles or walking with my wife could replace the run. The reason for this was that I really enjoy riding,…
Bill Jacobs writes the best nonprofit-focused, no BS blog out there. If you are at all involved or interested in nonprofits, visit his website and subscribe.
In Bill’s most recent post about nonprofit social media use, he has three main…
There might be a lot of hype around them, but as far as I’m concerned Klout and similar social scoring mechanisms are too flawed to be useful right now.
To the best of my knowledge, the first social scoring mechanism…
<rant>
Powerpoint is a tool. Syringes and needles are tools. Hammers are tools.
Marketing is not a tool. Medicine is not a tool. Construction is not a tool. They are areas of expertise.
But marketers that insist on using Powerpoint…
Years ago, a few months after I started this blog, I was chugging along at a few hundred subscribers and an average of 1,000-1,500 daily uniques. As with most everyone else, I have been concerned with how to get more…
I had to get away from my theme. I just had to.
Did you ever notice that I had to use a ton of bullet points to either start paragraphs or break up paragraphs? That was because, either by design…
